Máster Universitario en Marketing Deportivo

UNIVERSIDAD EUROPEA

Maestría

En Villaviciosa de Odón (España)

S/. 75,170.03 IVA inc.

*Precio estimado

Importe original en EUR:

18,900 €

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Descripción

  • Tipología

    Maestría

  • Lugar

    Villaviciosa de odón (España)

  • Duración

    9 Meses

  • Inicio

    Fechas disponibles

The sports sector is growing exponentially all over the world. It is also a hugely global industry. There is a double connection between sports and the world of marketing and sales. On the one hand, there are an increasing number of companies whose business relates to sports, and which need an in-depth understanding of the right marketing and sales tools to achieve success in their competitive environment; and on the other hand, sports are by nature an excellent communications platform for companies in any economic sector, thanks to their extraordinary reach in the media and the values they transmit, and they can provide great added value to any company or brand associated with them. Alongside more traditional marketing tools, concepts such as city marketing, community management of athletes and brands in social networks, new channels for exploiting sports rights, corporate social responsibility, and ever more varied forms of sponsorship define the profile of modern sports marketing. Spain is one of the world centers of sports marketing and has some of the leading athletes and teams in the world’s most popular sports. In recent decades the country has also organized many world-level sports events, leveraging the impetus of the Barcelona Olympics. Meanwhile, some of the most important individual and group sports rights contracts involve Spanish agents.

Sedes y fechas disponibles

Ubicación

comienzo

Villaviciosa de Odón (España)
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C/ Tajo s/n, 28670

comienzo

Fechas disponiblesInscripciones abiertas

Información relevante sobre el curso

The Master’s Degree in Sports Marketing, offered by Real Madrid Graduate School and Universidad Europea, is a pioneering international program in the field of sports marketing, designed to give international or Spanish students with a global and multicultural outlook the training they need to take advantage of professional opportunities in the combined fields of marketing and sports. The program finishes with professional internships in the marketing and communications departments of sportsrelated companies and institutions, including none other than Real Madrid CF as well as other teams, sports marketing agencies and large companies that include sports in their marketing and communications strategies.

Students with a high level of English, with first degrees in: • Sports Science • Business Administration or Business Management and Entrepreneurship • Marketing • Any other holder of a higher education qualification who wants a career in sports marketing The Master’s degree is also especially suited as a private degree program for sports industry professionals who want to deepen and broaden their expertise in order to further their careers.

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Opiniones

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2022

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La valoración media es superior a 3,7

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Este centro lleva 3 años en Emagister.

Materias

  • Management
  • Marketing
  • Marketing deportivo
  • Communication
  • Strategic Marketing
  • City Marketing
  • Analysis of clients
  • Sports Rights
  • Media strategy in sports
  • Digital marketing strategy
  • Patronage in sports
  • Operational marketing

Temario

Module I. The characteristics of sports marketing

• The conceptualization and categorization of sports marketing.

• The function of marketing within sports companies.

• Sports as a marketing tool.

• The history and evolution of sports marketing.

Module II. The image of sports and sports

sponsorship

• Sports in the traditional media.

• Sports on the Internet and social networks. Community

Management for teams and athletes.

• Sports sponsorship: conceptualization and categorization.

• Sports sponsorship: corporate sponsorship policies and

activation of sponsorship.

• Sports and corporate social responsibility.

• ĀljɨɰɁȶƃȢȈȴƃǼljȴƃȶƃǼljȴljȶɽǹɁɨɥɨɁǹljɰɰȈɁȶƃȢƃɽȃȢljɽljɰӝ

Module III. Market research in sports

• Analysis of the sports sector and competitors.

• Analysis of clients.

• Market research tools. Main studies.

• Big Data applications in the world of sports.

Module IV. Consumer behavior

• Typical characteristics of sports consumption.

• The behavior of consumers of sports products and services.

• The behavior of consumers of sports events.

• Sports consumption in the hierarchy of needs.

Module V. Sports marketing strategy

• Strategy in sports products and services.

• ĀɨȈƺljɰɽɨƃɽljǼʰȈȶɰɥɁɨɽɰɥɨɁǁʍƺɽɰƃȶǁɰljɨʤȈƺljɰӝ

• Distribution strategy in sports products and services.

• Media strategy in sports.

• Marketing-mix strategy applied to sports.

• Digital Marketing Strategy

Module VI. The sports marketing plan

• The sports marketing planning process.

• AljˎȶȈɽȈɁȶɁǹɽȃljȴƃɨȟljɽȈȶǼɥȢƃȶӖɰɽƃǼljɰӗɰɽɨʍƺɽʍɨljӗǹɁɨȴƃɽƃȶǁ

development.

• The sports company marketing plan.

Module VII. International sports marketing

• Internationalizing sports companies.

• International sports events.

• City Marketing.

• International marketing strategies.

• Sports marketing in professional leagues and the Olympic

• Global Digital Marketing

Module VIII. Sports marketing and communication

• Strategic and operational marketing.

• Sponsorship and patronage in sports.

• Sports rights.

• Sports and society.

• Sports and the media.

Module IX. Professional internships

Categorías relacionadas

Máster Universitario en Marketing Deportivo

S/. 75,170.03 IVA inc.

*Precio estimado

Importe original en EUR:

18,900 €

Los mejores cursos de Eventos y espectáculos

Ver todos

Ver todos