Diploma in Digital Marketing

• LESSON 1: The Start of Your Success begins with Online Fundamentals:

Starting this course, we look into case studies of successful online businesses and find out how to replicate their success. Concepts to know include lead generation, building customer database, and how to generate conversations that will bring in real profit and success from the get go.

• LESSON 2: Know what kind of Audience you should target - Who is Your Customer?

Do you have a clear idea of who your customer is? Do you know how much you spent in order to get that customer? Do you know how much each client contributes to your business? In this lesson, you will understand these essential concepts that affect economics and profitable trading.

• LESSON 3: Google PPC & SEO - Acquiring the Right Leads for Less

PPC lets businesses bid for particular keywords related to their product or service. But more than the bidding, what’s more important is the tracking. In this lesson, you will know how to bid for keywords and then track them for your business success. We will also learn techniques on how to make customers find you easily online through organic and paid searches.

• LESSON 4: Develop Strategic Partnerships Online with Affiliate Marketing

When done correctly and with an irresistible proposition, Affiliate Marketing can truly be an incredible way to grow your income without having to spend a huge budget on upfront marketing. In this section, we will find out how to optimize these powerful symbiotic online relationships and generate leads that will turn to real sales.

• LESSON 5: Targeted Advertising for Lead Generation using Facebook

Want to know how you can get and keep the right customers? You can do that with a good lead generation that you will learn in this lesson. We will study how to create relevant content, get that content to the right audience, and finally turn those leads into conversions.

• LESSON 6: Nurturing Your Leads by understanding Sales Funnel

What do you do next after you get a lot of leads and traffic? Understanding the sales funnel will help you know the percentage of customers you lose on each stage of the funnel. It’s a common mistake for businesses to put in to much energy and resources on customers who will simply not buy. When you know the right audience you must focus on, then you can correct this mistake effectively. Here is where nurturing steps in. In this lesson, you will know how to build trust, add value, and monetize or convert your leads into sales.

• LESSON 7: Data Driven Marketing and Sales - Maximum Return

In this lesson, you will have the skills to consolidate data and interpret it correctly to drive sales forward. Business success should always be measured with data and there is a lot to understand in the digital marketing field. The good news is numbers don’t lie. If you can effectively manage your data, you are one step closer to business success.

• LESSON 8: Effective Strategy for Retention and Recurring Revenue

Having a clear and concise strategy is absolutely important in digital marketing. You will know how to do just that in this lesson. At the later part, we will go to post sales cycle and how to make your customers your loyal clients. Customers are really profitable if you get to keep them for weeks, months, and years but they will only stick around if you do a brilliant job.

This is an online course with live classes.

Course duration: 4 Weeks, Part-time